#LoveInStyle: Natura Brasil

The time sometimes flies very fast and here we go again it’s already Wednesday. As you, all know our today’s topic is usually related to fashion or design brands. Today we decide to present you one of the leading cosmetic brands in Brazil.

Natura Brasil

Natura Brasil is Brazil’s number 1 cosmetics manufacturer, and the country’s leader in the direct sales sector. Based in Cajamar, São Paulo, the company employs around 7000 staff in seven countries: Brazil, Argentina, Chile, Mexico, Peru, Colombia and France.

Sustainable development has been the company’s guiding principle since it was founded in 1969. A passion for  customer relations led the company to adopt direct sales as its main commercial strategy. At present, more than 1,421,000 Consultants – including 1,175,000 in Brazil and around 246,000 abroad – promote the company’s values and products to consumers.

Innovation is at the heart of Natura Brasil’s sustainable development policy. Last year, the company spent61.5 million euros on product development, launching 164 products and achieving an innovation index (the percentage of revenue from products launched in the last two years) of 64.8%.

reference (https://www.naturabrasil.fr/en/about-us/cosmetics-leader-in-brazil)


Antônio Luiz Da Cunha Seabra, Member of the management board and founder of Natura Brasil Luiz Seabra is a trained economist. He founded Natura Cosméticos and opened a small shop in Rua Oscar Freire in São Paulo. Luiz Seabra sold his products there and provided beauty advice to the brand’s customers. This contact with the users of his products led to the development of his approach to cosmetics: he offered care products created using natural active substances. But above all, he linked beauty to “Bem Estar Bem” (well-being/being well), because taking care of your skin is proof of your own self-esteem.

Pedro Luiz Passos graduated from the USP Polytechnic College in Production Engineering and the Getúlio Vargas Foundation (FGV) in Management. In 1975, he took over the management of various metal and rail companies. He discovered cosmetics in 1983 while managing YGA, a company manufacturing and marketing perfume and make-up products under the L’Arc en Ciel brand. In 1988, during the merger of the five companies that made up the “Natura Brasil system”, of which YGA was a part, he became CEO and lead director of the new company. In 1998, he was appointed president of operations at Natura Cosméticos S.A., then President and CEO of Natura Brasil. Since 1998, he has been Vice President of Sipatesp (Perfumes & Toiletries Industry Union of São Paulo), and in 2003 he joined the committee of the foundation for the National Quality Award.

Guilherme Leal is President of the management board and one of the primary shareholders of Natura Cosméticos S.A. A graduate of the University of São Paulo, the INSEAD Social Sciences Research Centre and Harvard Business School, he joined Natura Brasil in 1979. He helped raise the profile of Natura Brasil in terms of environmental and corporate social responsibility and contributed to the search for a sustainable development model.Guilherme Leal founded the Ethos Institute of Business and Social Responsibility, as well as the Akatu Institute for Conscious Consumption. He has also been president of the Abrinq Foundation for the rights of children and was an executive member of FUNBIO (Brazilian Diversity Fund) and WWF Brazil.

reference (https://www.naturabrasil.fr/en/about-us/our-history)

LoveStoryPeople admires nature-inspired products and beliefs in the love story between health and beauty. Don’t forget to share with us your nature-inspired product and your story how you fall for this specific item using today’s hashtag #LoveInStyle.


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