#LOVEINSTYLE: Lulu Guinness

Today is #LoveInStyle Wednesday and following our British-related week we are delighted to present you.

Lulu Guinness

Lulu is also very much inspired by Love, especially the famous romantic and passionate red-lips.


Lucinda “Lulu” Jane Guinness, OBE is a British accessories fashion designer.

Founded when Lulu Guinness was 29 in 1989 with the concept of a briefcase for women which morphed into an idea for vintage style rose basket bags, Lulu’s intention was always to be slightly outré and push boundaries.

Critical acclaim and praise from leading fashion industry figures was instantaneous, paving the way for Lulu Guinness stores as far afield as New York and Tokyo as well as London, and creating opportunities to be sold on the shelves of the world’s most prestigious department stores,from Selfridges and Fortnum and Mason in the UK to Luisa Via Roma in Italy, Harvey Nichols  Dublin and Galleries Lafayette China.

Still as involved in her brand as the day she founded it, Lulu designs the interior of every store with panache, ensuring she captures the true essence of her brand, creating a destination where customers can be privy to the weird and wonderful world of Lulu Guinness.

Her iconic designs have surpassed the role of mere fashion accessories. The Collectable bags have been described as ‘tomorrow’s treasures’, becoming permanent fixtures in museums worldwide.The Florist Basket is in the permanent fashion collection at the Victoria and Albert Museum, London and has also been exhibited in Sotheby’s London and New York.

2006 saw Lulu awarded an OBE from the Queen and in 2009 she was awarded The Independent Handbag Designer Awards ICONOCLAST Award for Lifetime Achievement in Handbag Design.

In 2012 Lulu accepted an Honorary Doctorate by The University of the Arts London.

She never had any formal design training apart from a year’s foundation course at art school and her success is proof that ambition, drive and a deeply ingrained passion for your product are all you need to succeed in the cut-throat business of fashion.

Today Lulu still lives by the motto of her hero, the Surrealist artisan and fashion designer Elsa Schiaparelli, ‘Dare to Be Different’ and the women who wear Lulu Guinness do just that.


‘Dare to Be Different’

reference (https://www.luluguinness.com/)

LoveStory admires such passion and true love for the brand which drives Lulu. She is our inspiration and biggest influence.

LoveStory believes in the idea to combine art and fashion and make it happen.

Risk Love, follow us using today’s hashtag #LoveInStyle and share your true passion with us?




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