Today, we are starting the category of LoveBrands. We choose to analyze the most well-known LoveBrand Comme des Garçons.
Comme des Garçons, French for “Like Boys”, is a Japanese fashion label headed by
Rei Kawakubo, who owns the company with her husband Adrian Joffe. They are based in Tokyo and also in the prestigious Place Vendôme in Paris, the city in which they show their main collections during Paris Fashion Week and Paris Men’s Fashion Week.
Since 2004, Comme des Garçons has developed a market-based department store concept, stocking its main collections, its other brands, such as Shirt, Play, and a wide range of international designers. Its original market store, called Dover Street Market, is in Mayfair in London. In 2010, the company opened I.T Beijing Market Comme des Garçons, which was followed by a new market store in Ginza, Tokyo, in 2012 and New York in 2013.
Part the market research always involves a competitor analysis, but LoveStory doesn’t see anyone as competition we are more always curious and open for possible cooperation.
We just started our new partnership with a product designer and are happy to share our first draft for the prototypes by next week.
Stay tuned, stay in love.