Tell a story that matters

Love Story was (initially) born while I was researching for a theme for my final Master’s project. By starting the blog I would like to share with you the bigger story  and development of the Love Story People brand.

“For a business, a true love of the product you’re providing is, I would say, the defining factor between success and failure. Without a passion for what you’re producing you may as well be able to manage a business, but you’ll never inspire greatness.” (HEGARTY, 2010)

BRAND CONCEPT AND VALUE PROPOSITION
The innovative brand Love Story People, handmade pieces is founded on the fundamental premise of offering the customer tailor-made pieces and enjoy for a lifetime. Each piece is handmade, with the affordable price and great value.LoveStory has the most beautiful scenario, letting the customer explore their personal story, touching people’s sensitive point, their feelings.

BRAND CONCEPT
Love Story People  is a designer bag collection made with love. Inspired by historical and present love stories it’s aiming to create unique, handmade, tailored pieces, to create limited editions of convenient and pure high-quality goods lines for the contemporary women’s urban life, and for a decent price.

BRAND STORY : “LOVE STORY IS A BRAD WITH PERSONALITY”

Love Story People is a premium designer bag collection made with love. The label and its philosophy are about combining the world’s finest material with extraordinary craftsmanship and unique design to create bespoke pieces for women, their girls at an accessible price.

The love story brand is a symbol of ultimate quality. Love is our passion we focus on presenting rare products with personality. Our intention is that the customer feels safe and loyal buying into the brand. Love Story is a “feel good” brand.

CONSUMER INSIGHT
Love Story People, handmade pieces is a niche luxury brand and it is not only about selling but mainly creating something unique, telling a story (neuroscience of the brand).

The customer is predicting the trend and sharing it with the world (blogger, vlogger), they could be the customer but also brand ambassador. They don’t want to be like anyone else and have not only a character but also the education and knows what they want and belong to the group of an early adopter.  An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.

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